EM GIST: Ycee Rapper lands first endorsement deal

Popular Nigerian rapper,Yceehas just nabbed his first endorsement with hair care productKUI.The ‘Jagaban’ crooner will feature in series of campaign for KUI across various marketing mediums – rolling out fromMay2016.

The talented hip-hop artiste who has made his mark in the music industry and continues to wow his fans by consistently dropping great tunes is ecstatic about the new endorsement.

Although the crooner didn’t reveal how much the deal is worth he had this to say, “I’m happy to be KUI’s brand ambassador and really like how my hair feels after using their products.”

Ycee’s first foray into the music industry was in the year 2012 with the single “Smile On Me” and ever since the sky has been the limit.

He went on to bag two nominations at the 2015 Nigerian Entertainment Award, a 2015 AFRIMA nomination and was the winner of the keenly contested Rookie of the Year award at the 2015 HEADIES.

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